Which indicates that any media topic can be portrayed according to content and style. The Genre also connects with the audience, moreover, each specific genre previously made a trend with specific features so the audience will certainly develop a particular expectation.

ROLE OF GENRE

Genre performs an essential role in three perspectives first in the audience, next in the producers and third in distributing

They previously know about a specific genre as the most utmost of the genres previously created a trend so obviously. It will increase certain expectations besides, a distinct genre also gained popularity among certain audiences. It also gives the audience on making a certain choice before going to a movie .

Basically, the purpose of the genre in production and direction is interrelated with the audience because both (PRODUCER AND DIRECTORS) should provide what audiences expect on a particular genre.
Genres already established popularity, so Targeting a distinct audience for a specific genre is a piece of cake.

This process is where any media product will be distributed in various ways furthermore, it is much easier to find a specific audience for a specific genre compared to the past. Since it was pretty difficult to promote the product because of fewer facilities, however, now it is not the same case, due to the enhancement of technology it is pretty simple for a product to reach more consumers.

Genre can obtain uniqueness, also it can be changed according to the society and time. It can also be a combined with various genres, we can include various societal issues based on present situations like Kaththi. The movie represented the importance of water and the farmers in which various facts are spoken by a high-end Tamil actor Vijay which created a big impact. (Water is a real big problem, that Chennai is facing right now basically this film was released in 2014 which talked about the importance of water . so apparent in 2019 after 5 years in Chennai there is a large amount of water scarcity.)

Steve Neale affirmed that genre can continue to be repetitive rather it can be replaced. The reason he stated that we can replace the genre is because there will be variation in time and community. So if one holds the same components that were used during the introduction of a specific genre, it will gradually decline audience likes we should also give the audience something new. So that it will make them retain and stay on a particular genre and make them to be loyal.